Pacunex · Documents

Terms of Service

Last updated: May 13, 2026

1. Acceptance

The use of Pacunex (“the Service”) by the contracting organization (“the Customer”) implies acceptance of these Terms. If the organization does not accept them, it must refrain from using the Service.

2. Service description

Pacunex provides conversational messaging orchestration with WhatsApp Business Platform, artificial intelligence agents and campaign tools. The Customer is responsible for the content of messages and for compliance with the policies of third-party platforms (Meta Commerce Policy, WhatsApp Business Policy).

3. Acceptable use

The Customer must hold verifiable opt-in consent from every end user prior to sending promotional messages.
The Customer must honor opt-out requests (keywords such as STOP or equivalent) without delay.
The Customer may not use the Service to send illegal, fraudulent, deceptive, sexually explicit content, or content that infringes third-party rights.
The Customer may not use the Service for unsolicited bulk messaging (spam), non-consented lists or phishing.

4. Meta policy compliance

The Customer must comply with the WhatsApp Business Policy, the Commerce Policy and Meta’s Platform Terms. Pacunex may suspend the Service without prior notice when Meta reports violations.

5. Accounts and credentials

The Customer is responsible for safeguarding its credentials and for the actions taken under its account. Any suspicion of unauthorized access must be notified without delay to seguridad@pacusoft.com.

6. Billing

Plan fees are billed according to the cycle selected by the Customer. WhatsApp conversation fees are billed directly between the Customer and Meta. Pacunex does not resell message traffic.

7. Limitation of liability

The Service is provided “as is”. Pacunex shall not be liable for indirect damages, lost profits or data loss arising from the use of the Service. Aggregate maximum liability is limited to the amount paid by the Customer during the 12 months preceding the event giving rise to the claim. The limitations established herein shall not apply in cases of willful misconduct, gross negligence or where Ecuadorian law does not permit their exclusion.

8. Personal data protection

Personal data processing is governed by our Privacy Policy and the Personal Data Protection Policy. When Pacunex acts as Processor on behalf of the Customer, the Data Processing Agreement (DPA) applies as an integral part of these Terms.

9. Termination

Either party may terminate this agreement upon 30 days’ prior notice. Pacunex may suspend the Service immediately in the event of material breach of these Terms or of Meta’s policies.

10. Governing law and jurisdiction

These Terms are governed by the laws of the Republic of Ecuador. Any dispute arising from or related to the Service shall be submitted to the jurisdiction of the courts of the city of Quito, Ecuador, unless otherwise expressly agreed.

11. Modifications

Pacunex may modify these Terms to reflect legal, operational or Service improvement changes. Material modifications are notified to the Customer at least 30 days in advance. The current version is the one published at this URL with the “Last updated” date indicated above.

12. Contact

PACUSOFT S.A.S. — Quito, Ecuador.